page logo

Welcome to the public course catalog of Zeppelin University!

You can use the filters to sort courses by semester, lecturers or study programs ("Keyword"). You can also enter course titles or numbers in the text field ("Offer number/title").
Courses taught in English can be found by using the respective keyword. Language courses and Additions (so called "ZUsätze") can also be found via keywords.

Caution! At the moment only the course catalog for the spring termn 2025 ist displayed. Other semesters can be chosen via the filters but the course catalogs are incomplete. This is due to a change of the campus management system. Older course catalogs will be linked here as soon as possible. If you urgently need an older course description in the meantime, please contact kurswahl@zu.de.

Addition | Design - Zusatz | Eventmanagement

Description

This seminar provides a comprehensive introduction to event management, highlighting the unique challenges and opportunities within an international context. The focus is on methods and tools for planning, organizing, and evaluating successful events. Special emphasis is placed on cultural management, enabling students to learn how to design and implement cultural events on a global scale. Using case studies, we will examine key aspects of international event management – particularly the organizational and logistical challenges involved in planning and implementing events across diverse cultural settings. The course aims to provide a practical understanding of the complexities and diversity in international event management.

Learning objectives

Provide foundational concepts and processes of event management, Deepen understanding in the area of cultural management and international events, Apply practical tools for planning and implementing events, from concept development and audience planning to budgeting and evaluation, Analyze and discuss case studies to develop creative and strategic solutions

Comment

Active and thorough participation in the entire seminar is a mandatory requirement for successfully completing the course. On 29.01.2025 from 10:00 - 10:30 a.m. I will be offering an (optional) information meeting for the block seminar. If you are interested, please register via email (michele.brand@zu.de) for the online information meeting.

Next events

1/2 Lecture Fr, 21.02.2025 13:30 Uhr 19:00 Uhr 2.08 | rot
2/2 Lecture Sa, 22.02.2025 10:00 Uhr 16:00 Uhr 2.08 | rot

Course details

Offer code Z | Event
Version 1 Erstversion A5_FS24
Credits / ECTS 3
Frequence Irregular offer

Lecturers

lecturer image
Michèle Brand
Lecturer